I start with an initial meeting (preferably in person). I like to get an overview of your company, how it’s doing and define who your target audiences(s), what are their goals, pain points and movitations in visiting your website.

Assess the strengths and weaknesses of competitors against your user's needs.

Capture user behavior, pain points, motivations, and needs from contextual inquires. Group into logical pillars. Map out product features for each pillar to identify gaps, opportunities, and feature bloat

Identifies user's thought process and desired reactions toward each task flow segment.